N-Ach (Need for Achievement) is a term introduced by David McClelland into the field of psychology, referring to an individual's desire for significant accomplishment, mastering of skills, control, or high standards.N-Ach is related to the difficulty of tasks people choose to undertake. Those with low N-Ach may choose very easy tasks, in order to minimise risk of failure, or highly difficult tasks, such that a failure would not be embarrassing. Those with high N-Ach tend to choose moderately difficult tasks, feeling that they are challenging, but within reach.People high in N-Ach are characterised by a tendency to seek challenges and a high degree of independence. Their most satisfying reward is the recognition of their achievements.Sources of high N-Ach include: Parents who encouraged independence in childhood Praise and rewards for success Association of achievement with positive feelings Association of achievement with one's own competence and effort, not luck A desire to be e

Source: http://en.wikipedia.org/wiki/Nach
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