The Bars of Madison...Bitches (B.O.M.B.) pub crawl, takes place annually in Madison, Wisconsin over the course of a pre-determined Saturday in February, and is the only incorporated pub crawl in the US"Incorporating a Drunken Mess" Milwaukee Journal Sept 24 2005: A3. Origin of BOMB Bars of Madison...Bitches, or B.O.M.B., was the brainchild of a group of UW-Madison alumni. The original purpose of B.O.M.B. was to act ostensibly as an organized reunion for other UW Alumni, though was and is not exclusive to graduates of the university. The popularity of the event was such that establishments started competing for the privilege of becoming a stop on the crawl, and bar owners starting paying the group in order to benefit from the media frezny surrounding the event"Boosting Bar Sales through Old Fashioned Debauchary" Wisconsin State Journal Mar 19 2006: C6. Formation of the B.O.M.B. corporation Due to the amount of income that the event generated, Cory Wobig, the founder of B.O.M.B

Source: http://en.wikipedia.org/wiki/B.O.M.B.
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